Job Opportunity

BucksnBricks is executing an executive talent search on behalf of a premier, market-leading FMCG organization. We are seeking a visionary, highly accomplished Group Brand Manager to champion brand strategy, pioneer consumer-led innovation, and drive sustainable portfolio growth across Pakistan.

This is an elite leadership opportunity for a seasoned marketing strategist with a masterful understanding of consumer psychology, profit-and-loss (P&L) management, and large-scale multi-channel brand activation within the fast-moving consumer goods sector.

📋 Position Overview

Role: Group Brand Manager
Agency: BucksnBricks (Recruitment Partner)
Location: Karachi, Pakistan (Onsite)
Experience Required: Minimum 12 Years of Core FMCG Marketing Experience
Management Level: Senior Leadership / Executive Track

🚀 Key Responsibilities

Portfolio Strategy & Vision: Architect and execute the long-term strategic direction for multiple major brand categories, ensuring strong brand equity, distinct positioning, and continuous market-share expansion.
360° Omnichannel Campaigns: Orchestrate high-impact, integrated marketing campaigns by seamlessly aligning Above-The-Line (ATL), Below-The-Line (BTL), and cutting-edge Digital performance media channels.
P&L & Financial Ownership: Take full accountability for regional category marketing budgets, balancing aggressive market penetration with strict P&L optimization to secure maximum return on investment (ROI).
Consumer Insights & Market Intelligence: Deeply analyze complex consumer behavior trends, retail data (e.g., Nielsen insights), and competitor movements to identify blue-ocean growth opportunities and drive product pipeline innovations.
Cross-Functional Leadership: Mentor, inspire, and develop a high-performing team of brand managers. Collaborate closely with Supply Chain, Sales, R&D, and Finance departments to harmonize brand execution with corporate commercial targets.

🎯 Requirements & Qualifications

Education: MBA in Marketing or a related discipline from a top-tier, globally or nationally recognized business institution.
Experience: A minimum of 12 years of progressive marketing experience explicitly spent within reputable FMCG environments, with a proven history of successfully steering multi-million rupee brand portfolios.
Leadership Value: Demonstrated capability in building high-performing teams, navigating fast-paced fast-retail cycles, and managing complex stakeholder relationships.
Core Competencies: Advanced strategic acumen, sharp commercial financial instincts, expert communication skills, and an authentic passion for defining consumer lifestyles.

📧 How to Apply

Ready to steer the marketing trajectory for one of the country's most iconic consumer portfolios?

👉 Email your executive CV and professional profile directly to: amna@bucksnbricks.com

⚠️ Mandatory Action: To pass through the initial automated executive screening phase, you must use the exact subject line: "Group Brand Manager – Karachi".

#GroupBrandManager #FMCGJobs #MarketingLeadership #KarachiJobs #BrandManagement #ExecutiveHiring #ConsumerMarketing #PakistanJobs #BucksnBricks #BrandEquity #ATL #BTL #DigitalMarketing